Changan Automobile has reached new heights in 2024, firmly establishing itself as a formidable contender in the global automotive landscape. With total sales hitting an astounding 2.68 million vehicles worldwide, this year has marked a significant milestone for the company. Notably, the Middle East region emerged as a pivotal player in this success story, significantly bolstering Changan’s international market presence.
Expansion in the Middle East
Sales for Changan in the Middle East surged remarkably, climbing by 51% compared to the previous year, with the company moving a total of 83,000 units. This surge not only highlights the brand’s responsiveness to the evolving preferences of consumers in the region but also solidifies the Middle East as a cornerstone of Changan’s global strategy, serving over 400,000 customers with a wide range of vehicles tailored to regional specifications.
Changan’s resonance with Middle Eastern customers stems from its commitment to providing high-quality mobility solutions across diverse segments. The company’s lineup includes not only traditional fuel options but also state-of-the-art electric and new energy vehicles (NEVs), all designed to blend performance with sustainability and advanced technological features.
Xiao Feng, General Manager of Changan’s Middle East and Africa Business Unit, remarked, “We extend our gratitude to our partners and customers across the Middle East and Africa for their unwavering support for Changan Automobile and our brands, Changan, DEEPAL, and AVATR. We are eager to build upon our remarkable growth in 2024 with an expanded offering of high-quality products and services specifically crafted to meet the needs of our valued customers in the region.”
Product Range
In 2024, Changan reinforced its regional presence by unveiling a series of transformative models. The debut of the Eado Plus across GCC markets exemplified Changan’s commitment to delivering quality coupled with affordability.
Simultaneously, the Kaichen Hunter pick-up was launched in Iraq, addressing consumer needs for durable and dependable vehicles. Changan’s innovative energy brand, Deepal, showcased the S07 at the inaugural Mobility Live ME event, underscoring the escalating demand for sustainable and technologically advanced mobility in the Middle East.
Additionally, the introduction of the UNI-S and UNI-V 2.0T in Saudi Arabia appealed to a youthful, tech-oriented demographic with their unique motifs and sophisticated features. The company also made strides in the luxury electric vehicle market with the launch of the Avatr 11 SUV and the Avatr 12 premium sedan in the UAE.
Acknowledgments & Collaborations
Changan’s strategic emphasis on the Middle East has been reinforced through significant partnerships and recognitions. The DEEPAL brand formalized a strategic collaboration with Al Tayer Motors in the UAE, enhancing access to innovative energy solutions for local customers.
Moreover, Changan vehicles have garnered widespread acclaim, with the UNI-S being awarded “Best Mid-Size SUV” at the Saudi Arabia National Auto Awards, while the UNI-K received prestigious accolades in Oman.
Customer Engagement & After-Sales Support
Investment in after-sales service has been essential to Changan’s burgeoning success in the Middle East. The establishment of the Dora Sales and Service Complex in Baghdad and the Middle East Parts Distribution Center in Dubai has significantly enhanced logistical capabilities and service efficiency.
These initiatives are further complemented by the inaugural Middle East and Africa Skills Competition, which illustrates Changan’s commitment to a people-centric philosophy and exceptional customer service.
Vision for the Future
Looking ahead, Changan’s “Vast Ocean Plan” intends to expand its footprint in the Middle East by prioritizing innovation and sustainability. Plans are in place to launch more intelligent, connected, and environmentally friendly vehicles, demonstrating Changan’s dedication to advancing growth while contributing to the region’s sustainable development goals.
The outstanding sales performance of Changan in 2024 epitomizes the company’s steadfast commitment to excellence, innovation, and reliability, reaffirming its status as a trusted mobility provider poised to serve future generations.
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