With Carlos Tavares stepping down as CEO of Stellantis, and Tim Kuniskis rejoining the company as head of RAM Trucks, there’s renewed optimism for a strategic pivot within the automotive giant. Given the current market’s strong inclination toward SUVs, the Dodge Durango stands out as a prime candidate for an upcoming overhaul that may signify a new chapter for Stellantis.
The New Durango: A Sign of Change for Dodge
During Tavares’ leadership, Stellantis underwent extensive cost-cutting measures that left many consumers lamenting the noticeable decline in build quality and overall excitement surrounding its vehicles. Much of this discontent can be traced to the reduction of the iconic HEMI V8 across most models and a sweeping transition toward electrification—a shift that hasn’t sat well with many loyalists.
As it stands, the Durango remains the sole offering from Stellantis featuring a traditional HEMI V8. However, the forthcoming generation is expected to pivot towards the modern Hurricane 3.0L inline-six engine, likely becoming the powerplant of choice for mid-tier Durango models. This engine is capable of delivering 420 horsepower and 468 lb-ft of torque, suggesting a robust upgrade over the current 5.7L V8 offered in the Durango R/T.
In a nod to performance enthusiasts, a high-octane variant such as the Hellcat could still make an appearance. Though not intended for mass consumption, a Hellcat model would serve as a tantalizing showcase of Dodge’s commitment to thrill-seeking drivers, potentially driving interest in the standard Durango lineup in a manner reminiscent of how Ford’s Mustang GT enhances the appeal of its more modest EcoBoost variants.
On the entry-level front, a shift from the current 3.6L Pentastar V6 to a more advanced turbocharged four-cylinder engine or even a plug-in hybrid powertrain is on the horizon. Drawing from the technology found in the Dodge Hornet R/T, the base Durango could generate an impressive 288 horsepower and 383 lb-ft of torque—a substantial increase that could redefine its muscle SUV status.
Elevating Fit and Finish: A Must for the New Durango
The success of the new Durango hinges not only on its powertrains but also on the refinement of its construction. If consumers perceive a lack of quality—where the fit and finish resemble that of a children’s toy rather than a product of a global automotive titan—then even the most promising features will likely fail to resonate. Negative feedback, particularly regarding build quality, can have a long-lasting impact in the digital age.
Beyond mere adequacy, this upcoming Durango will need to break significantly from its predecessor’s mold. Dodge has made commendable strides in updating the Charger, beautifully retaining the model’s iconic aesthetics while modernizing its overall look—a trend that must carry over to the Durango’s design and interior as well.
Final Reflections
For the new Durango to make a memorable reentry into the market, it requires an infusion of cutting-edge technology, refreshed styling, compelling powertrain options, and unwavering quality control. Simply achieving a satisfactory standard will not suffice; the new Dodge Durango must exceed expectations to stand out.
Despite Tim Kuniskis not being at the helm of Dodge this time, his influence at RAM may resonate throughout other Stellantis brands. Is there still hope for the next-generation Dodge Durango to reclaim its place in the hearts of consumers, or have buyers gravitated towards competitors? Will Kuniskis’ presence impact Dodge and Chrysler, or will his focus remain solely on RAM? Share your thoughts in the comments—we value your insights!
Source:www.autoblog.com
