In 2024, Australia witnessed an unprecedented surge in the adoption of hybrid vehicles, with a striking 172,696 units delivered to consumers. This remarkable figure represented a staggering 76% increase compared to the previous year, amidst an overall market growth of just 1.7%. Hybrid models now comprise nearly 14% of all new vehicle registrations in the country.
Toyota emerged as the dominant player in this shift, significantly influencing the market landscape. The automaker offered the most extensive selection of hybrids in Australia, with nine different models available. Toyota’s impressive performance saw it deliver 115,477 hybrid vehicles, accounting for over two-thirds of all hybrids registered in 2024. This achievement surpassed even the total sales figures of competitors like Ford, which finished the year with 100,170 deliveries.
When combined with its luxury division, Lexus, the Toyota group recorded over 125,000 hybrid sales, leading in the proportion of hybrid vehicles relative to their overall model lineups. While Hyundai ranked second in hybrid sales with just under 15,000 units, GWM followed closely in third place, with hybrids making up 28% of its overall sales.
Honda also distinguished itself with a hybrid market share of 45.1%, coming in strong behind Lexus. Despite a lackluster performance from MG in the hybrid sector this year, expectations are high for increased sales in 2025, with new models like the MG 3 and ZS on the horizon.
The Toyota RAV4 nearly clinched the title of Australia’s best-selling vehicle for the year, thanks in large part to nearly 56,000 deliveries of its hybrid versions. Toyota opted to discontinue petrol-only versions of its popular models, including the Corolla and the Camry, wherever hybrid alternatives were available, reflecting a decisive pivot to fuel-efficient technology.
While the top six models in sales were all Toyota hybrids, the Hyundai Kona managed to disrupt this streak, closely pursued by models like the Lexus NX and Nissan X-Trail. In a notable development, the Chevrolet Corvette introduced its hybrid E-Ray variant late in the year, adding a new dynamic to the performance vehicle segment.
Data highlights for 2024 show a remarkable achievement in hybrid vehicle sales as the industry braces for a potential market shift in the coming years.
| Table of 2024 Hybrid Sales | Brand | Hybrid Sales | Overall Sales | % Hybrid Sales |
|---|---|---|---|---|
| Toyota | 115,477 | 241,296 | 47.9% | |
| Hyundai | 14,961 | 71,664 | 20.9% | |
| GWM | 11,980 | 42,782 | 28.0% | |
| Lexus | 950 | 13,642 | 69.7% | |
| Honda | 635 | 14,092 | 45.1% | |
| Kia | 568 | 81,787 | 6.9% | |
| Nissan | 512 | 45,284 | 11.3% | |
| Subaru | 279 | 40,604 | 6.9% | |
| MG | 796 | 50,592 | 1.6% | |
| Chevrolet | 943 | 30 | 0.2% | |
| Maserati | 137 | 70 | 0.3% |
As hybrid technology gains traction, the automotive landscape in Australia is evolving, reflecting broader shifts towards sustainability and efficiency. The future appears promising for hybrid vehicles, paving the way for innovations in the industry.
Source:www.carexpert.com.au
